What we do

We manage direct consumer connections for brands. We help making those connections valuable by adding amazing moments during great journeys. During this, we collect zero-party data to deliver deeper insights leading to a higher customer lifetime value.

We’re allowing brands to create an owned community channel. You can bring in your customers, fans and/or employees, and we help you reach out to them. In contrast, if you use platforms like Instagram, TikTok or Facebook to build communities, you don’t own the relationships with your customers and you can be (unexpectedly and heavily) impacted by platform changes to ad pricing, user interface or policies.

1. Define Revenue Program

Together we’ll define the audience you want to target. Based on that, we’ll deliver a success formula for the program concept, covering your customer journeys. You can choose to move to the ‘build’ phase.

2. Build Revenue Program

Using the success formula, we’ll build the program, integrate with your infrastructure/ providers and prepare launch. You can choose to run the program yourself or let us take care of that.

3. Run Revenue Program

We can run the program for you completely, or just fill in (temporary) gaps and deliver program management, campaigns, customer service, fulfilment, reward management, gifts or automations.

 

4. Improve Revenue Program

We can take-over or improve existing customer programs, releasing budget for further growth. Allow us to grow you customer base, increase revenue and collect more zero-party data for you.

5. Deliver Program Tools

You have a great team, but they don’t shine because they don’t have the best tools available? Let us provide them with a great selection of proven tools and help to them get going. It’ll pay off quickly.

6. Benchmark your Revenue Program

How good are you performing now? Maybe that’s not completely clear. Let us do a benchmark, indicate areas of improvement, identify botlenecks and provide suggestions for improvement. It’s worth to let the experts take a look.

For when you cannot commit yet

Not all Brand Marketers who are convinced about the benefits of a Customer Program can commit right away. Sometimes it’s budget, sometimes, it’s stakeholders and sometimes it’s just not yet the right time. For them, we offer a Digital Prototype.

Digital Prototyping Brand2Consumers.com
Digital Prototyping at Brand2Consumers
Digital prototyping at Brand2Consumers

Team, Talent and Tools

We combine the capacity of our team, our talents and our proven tools to create future-proof relationships between brands and shoppers. We achieve the best consumer activation for FMCG, Petrol, Travel and Finance brands through our extensive loyalty and campaign platform to grow consumer value, increase referrals and promote advocacy.