A recent study uncovered a sobering reality: 80% of advertisers lack the knowledge and tools to challenge their media agencies, hindering their ability to achieve better results. The solution is surprisingly straightforward: First, embrace Marketing Technology (MarTech) providers to gain greater independence from your media agency. Second, entrust these MarTech experts with safeguarding your data or aiding in skill development. The common challenges faced by brands, the consequences of inaction, and the way out of this are described.

Marc Ritson provides valuable insights using FIAT's as as an example, highlighting 5 key aspects. Firstly, FIAT redefines differentiation by amplifying its Italian heritage and passionate spirit. Secondly, it employs a dual approach to brand positioning, contrasting itself with competitors while showcasing its unique attributes. Thirdly, strategic choices and focus on strengths contribute to FIAT's success. Fourthly, FIAT maintains disruptive consistency, defying industry norms to carve its own unique path. Finally, by making differentiation obvious through bold visuals and a strong brand persona, FIAT establishes a distinctive presence. Overall, brands can learn from FIAT's approach to create their own successful brand identities.

Discover the changing landscape of brand discovery and learn how to adapt as a brand marketer. Explore the shifts brought by AI, the decline of search engines, and the importance of building a customer community. Find out how a customer community can provide targeted audiences, enhance brand loyalty, gather valuable feedback, generate user-generated content, offer co-creation opportunities, provide customer support and education, and ensure continuous engagement and growth. Start building your customer community today to establish a direct connection with your audience and thrive in the evolving brand discovery landscape of 2023.

Discover effective strategies to build a brand customer community and strengthen customer connections. Learn how to create a dedicated online space, facilitate meaningful interactions, recognize and reward engagement, provide value-added content, and listen to your community. Leverage the power of generative AI from Brand2Consumers to automate processes and gain valuable insights. Start building a thriving community that drives brand loyalty and growth.

Accelerate your loyalty program development with Brand2Consumer’s Digital Prototyping. Gather insights, refine your strategy and understand all benefits before more commitment. Engage stakeholders, refine content and gain customer insights for a program that aligns with your goals. Save costs, increase speed, and gain a competitive edge with our quick and thorough prototyping process. Knowledge transfer ensures a robust implementation. Minimize risk, optimize ROI and create tailor-made solutions that set you apart from the competition. Unlock the full potential of your loyalty program with Brand2Consumers’ Digital Prototyping.

Discover effective strategies to overcome the limitations of digital prototyping for loyalty programs developed by Brand2Consumers. From enhancing real-world validation to optimizing resource allocation and managing scope, learn how to maximize the benefits of prototyping and drive success.

No resources and very busy for some time? No problem. On your behalf, we use our platform to manage the Customer Journey of your customers, from registration to rewarding, product guarantees to recycling programs and everything in-between. We increase your turnover, connection and consumer loyalty. We deliver and manage zero party data and use features like referrals to find you more customers. When you want to take over again: we can switch you to self-management in 1 day.

Brands can save costs on advertising by using first-part data collected with Brand2Consumers…and several other smart tactics.

Nike grows 34% through their D2C strategy. CEO Donahue provides deep insights on how Nike achieved this.

Three trends allows brands to perform better in direct-to-consumer (D2C) strategies: Smarter investments in brand awareness, collaboration with new players in outsourcing D2C-operations and creating a context for the direct contact with shoppers.