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Media digitalization made efficient advertising more complex. The number of channels, content formats, buying methods, attribution models, tools, technologies and targeting possibilities has increased. Many advertisers move from individual campaigns to always-on funnels based on intent. Classic segmentations transform into intent based audiences. And on top of this, Marketing AI enters the arena with a blast, radically changing the landscape. These developments require new knowledge and skills: knowledge of available first-party data, the use of tools, funnel-thinking, taking into account owned data and owned media and CRO. Which can all change dramatically again in the coming 12 months due to AI. Brands/ advertisers are struggling to keep up with all of this. This leads to agencies not being sufficiently challenged or briefed adequately. Results lack and the relationship starts to erode. Advertisers feel like 'easy money' and do not fully understand what the agency does or what possibilities exist. On the agency side, this can result in complacency. 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We’ll build, help you build, or provide the tools for you to build the program that connects with the audience. From a quick launch to a sustainable repeat revenue from the audience in 1 year. Forget about campaigns that only benefit agencies, Google and Meta: create revenue and first party data with audiences that connect with your brand directly. https://images.squarespace-cdn.com/content/v1/6290bd4121309834deb1ec93/1653664554659-U53HHXJ26L165I21W2JX/unsplash-image-KdeqA3aTnBY.jpg Home - Define your Audience Together, we’ll define the desired audience. It can be a segment you already serve well and want to grow further or it could be an under-served segment, new market or a new country. Or just all your buyers. Whatever the audience is, we’ll find it and grow your presence and penetration. 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